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Pillar / 03 of 03

AMPLIFY the reach.

The compounding layer.

AMPLIFY is the reach pillar of SayHey's Make · Capture · Amplify method — the team that runs the paid program, the AI-search discovery program, the social program, and Labs (in-house custom AI tooling) for luxury and lifestyle brands across the GCC. It's the layer that turns a brand moment into a nine-month media tail.

When does a brief belong here?
  • There's an asset library and a media program already in motion or about to be. AMPLIFY runs cleanest when there's something to amplify — a moment, a launch, a content drop, a corporate milestone.
  • The success metric is durable. Compounding ROAS over a quarter, AI-search citation rate over six months, LinkedIn-page authority that survives a CMO turnover.
  • The brand intends to be visible inside AI search, not only on Google. The marketing teams asking that question now are catching up to a structural shift.
Three example briefs

Anonymized · The named version sits in the private credentials deck.

A pre-IPO holding company in financial services briefed us on a six-week LinkedIn Corporate Launch ahead of a roadshow. Page rebuilt against the diligence-audience-first map; verified; ten launch posts; trained internal team.

A regional luxury beauty house wanted an AEO/GEO program ahead of a fragrance launch. Schema rebuild, three pillar essays, off-site bylines, and a quarterly review of citations across ChatGPT, Perplexity, and Google AI Overviews.

A heritage Italian eyewear maison engaged us for a 6-month paid + retail-media program around a regional pop-up — the moment was already produced, the assets were on hand, and the brand wanted senior performance management for the tail.

Inside amplify

Paid performance media for luxury.

Paid-media management across Meta, Google, YouTube, programmatic, retail-media (Noon, Amazon ME), and the GCC-specific surfaces that matter for luxury (in-flight, mall-CRM, premium publishers). We work as a senior performance team — auditing existing accounts and structures before we propose a build, because most luxury accounts we inherit are over-spending on prospecting and under-spending on retargeting and brand defense. A typical Paid engagement runs three to nine months minimum to be useful — anything shorter is an audit, not a program.

Discovery SEO, AEO/GEO, LinkedIn, schema.

The most undervalued sub-service in luxury marketing right now, and the one with the largest compounding return. Inside Discovery: traditional SEO, Answer Engine Optimization for ChatGPT, Perplexity, Claude, and Google AI Overviews, schema markup architecture, and LinkedIn Corporate Launch — the deepest single Discovery engagement we run, designed for pre-IPO, holding-company, and regulated-sector clients.

Brand citations on third-party sources drive 6.5× more AI citations than self-published claims. Citing sources, adding statistics, and adding expert quotations are the three highest-impact AEO tactics — lifting AI citation rates by +40%, +37%, and +30% respectively.

Princeton GEO research, KDD 2024
Discovery detail

Social channel programs that fit the brand.

Channel-led social programs for the brands that need senior, sustained social management — primarily Instagram and TikTok for luxury fashion and lifestyle, and LinkedIn for the corporate-investor side of luxury (holding companies, regulated-sector parents). We're transparent about what Social-only engagements deliver and don't — they are not a substitute for paid media; they are a substitute for the in-house social manager you don't yet have.

Labs custom AI tooling for marketing teams.

Small custom tools the team builds for clients — audience-mapping notebooks, content-extractability auditors, drop-velocity simulators, regional-trend-listening dashboards. Not productized SaaS. Built once for a client, owned by the client, deployed on the client's stack. Labs engagements are usually short — four to eight weeks per tool — and run alongside a fuller AMPLIFY engagement.

73% of marketing leaders report using or piloting AI tooling inside their team in 2025 — and the most cited frustration is that off-the-shelf SaaS forces the team's workflow to fit the tool. Custom tooling solves the inverse problem.

HubSpot State of Marketing Report 2025
Combinations
  • AMPLIFY + MAKE + CAPTUREThe full-method engagement. Three layers, one team, senior people across.
  • AMPLIFY + CAPTUREThe right combination when the brand runs its activations in-house but wants senior production for the asset library and a paid program around it.
  • AMPLIFY onlyThe right product for brands with content libraries already in hand who need a senior performance + discovery team to compound them. Most often the entry point for ongoing client relationships.
What it does not include
  • PR retainers. PR runs adjacent to most AMPLIFY engagements but isn't a service we own.
  • Affiliate-network management. We work with affiliate partners as part of the paid program, but a standalone affiliate-only mandate isn't a fit.
  • Reseller / e-commerce platform management beyond the marketing surfaces. Shopify-build-only briefs sit with platform partners.
Engagement shape

How long

Three to nine months minimum for Paid and Social; six to twelve months for Discovery and LinkedIn (the compounding shape requires that horizon); four to eight weeks per Labs build.

How priced

By engagement with a monthly retainer for the running services (Paid, Social, Discovery), and one-time scope for Labs builds and LinkedIn Corporate Launches. Request the deck →

Make produces the moment. Capture turns it into evidence. Amplify keeps it earning. The third layer is the reason the first two compound.

Related
For the names

A short note is enough.

We don't publish a client list. For the names — and the proof — we send a private credentials deck on request, after a short brief.